This glossary reunites and defines recurrent terms associated with the campaign's statistics.
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
A
No glossary items.
B
Bounce rate
Percentage of failed email deliveries in relation to the total number of recipients.
C
Campaigns
Bulk emails or SMS (one-to-many). This means that the same email or SMS is sent to many people sharing a common interest.
Click-to-Open Rate
Contacts' number of clicks divided by the number of openers.
This means that the click-to-open rate represents the effectiveness of your e-mail's content: Whether it's interesting and relevant to your contacts.
Clicker
Contact who clicked at least once on a link in your newsletter. A clicker is not necessarily an opener.
Click Rate
Percentage of successfully delivered campaigns that registered a click.
Click-through rate
Percentage of recipients who clicked a link after opening an email.
Clicked
The number of recipients that clicked any tracked link any number of times in a campaign.
Conversions
The point at which a visitor to your website or a recipient of an email performs a desired action, such as filling out a form or clicking on a download link. The percentage of total contacts that convert is called the conversion rate.
D
No glossary items.
E
Email campaign (or newsletter)
Email that is sent on a recurring basis to a list of contacts. It can be a promotional email designed to highlight the latest news from a brand and/or its products, or it can contain editorial content.
F
No glossary items.
G
No glossary items.
H
Heat Map
Email's "hot" and "cold" areas. Hot areas have the most activity and Cold have the opposite. You will never get the same number of clicks on each of your links. This difference may be due to your links and the interest that your readers in them, or even the arrangement of your newsletter: some areas are more visible than others.
Hard bounce
Email (or SMS) that has bounced back to the sender, undelivered to the intended recipient due to a permanent problem (ex: non-existent address or blocked email address).
I
No glossary items.
J
No glossary items.
K
No glossary items.
L
No glossary items.
M
No glossary items.
N
No glossary items.
O
Opener
Contact who has opened your newsletter at least once, and has accepted to download its content (including images).
You have to distinguish between "openings" (which can be multiple) and "unique openings".
Open Rate
Percentage of successfully delivered campaigns registered as open.
Opened
Opened campaigns.
P
No glossary items.
Q
No glossary items.
R
Recipient
Client who sucessfully received your campaigns.
Replied
Replies to your campaigns.
S
Sent
Sent campaigns.
SMS campaign
SMS that is sent on a recurring basis to a list of contacts. It can be a promotional SMS designed to highlight the latest newsletter from a brand and/or its products, or it can contain editorial content.
Soft bounce
Email (or SMS) that has bounced back to the sender, undelivered to the intended recipient due to a temporary problem (ex: the recipient’s server is unavailable or his inbox is full).
T
No glossary items.
U
Unsubscription
A person who no longer wants to receive email campaigns from a brand can request to be removed from the mailing list by unsubscribing. The contact will usually click on a link at the bottom of the campaign, which will redirect to an unsubscribe confirmation page (a two-step process).
Some webmails like Gmail or Outlook offer the option to unsubscribe in one click by adding a link at the top of the email. In both cases, the unsubscription is processed on Brevo and the contact is blocklisted.
Unsubscribed
Unsubscriptions to your campaigns.
Unsubscription Rate
Percentage of unsubscriptions using the unsubscribe link in a successfully delivered campaign.
V
No glossary items.
W
No glossary items.
X
No glossary items.
Y
No glossary items.
Z
No glossary items.
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