About Brevo's pricing plans

Brevo is an all-in-one platform to manage customer relationships through email, SMS, WhatsApp, chat, and more. Whether you’re an individual, a small team, or a large organization, we offer flexible plans that grow with your needs.

Start free, upgrade when you’re ready, and add extra features whenever you want. 

🚀 Grow your business with flexible plans

💡 Good to know
You can pay for our plans monthly or yearly. With a yearly plan, you pay once a year and save 10%, while your credits are topped up every month.

Choose from five flexible plans, each built to support different goals from simple email campaigns to advanced, data-driven marketing at scale:

🆓 Free

🎯 Starter

🏅 Standard

💼 Professional

🏙 Enterprise

🆓 Free

Starting from $0 per month

The Free plan is best for individuals who want to explore Brevo and start building an online presence. It includes: 

💰 How much does it cost?

The Free plan is completely free forever with no credit card required. You can stay on the Free plan for as long as you like.

💡 Good to know
Some features and options are limited with a Free plan. To learn more, check our dedicated article What are the limits of the Free plan?.

🎯 Starter

Starting from $9 per month

The Starter plan is best for single users getting started with email and multi-channel marketing. Choose from multiple tiers to suit your needs:

  • 5,000 monthly email sends with 500 contacts storage
  • 10,000 monthly email sends with 1,500 contacts storage
  • From 20,000 to 100,000 monthly email sends with 500,000 contacts storage

It includes all Free features, plus:

💰 How much does it cost?

The Starter plan starts at $9 per month. Pricing depends on your selected tier and add-ons. See estimated costs directly in your Brevo account or from our pricing page.

🏅 Standard

Starting from $18 per month

The Standard plan is best for growing businesses ready to scale their marketing. Choose from multiple tiers to suit your needs:

  • 5,000 monthly email sends with 500 contacts storage
  • 10,000 monthly email sends with 1,500 contacts storage
  • From 20,000 to 1 million monthly email sends with 500,000 contacts storage

It includes all Starter features, plus:

💰 How much does it cost?

The Standard plan starts at $18 per month. Pricing depends on your selected tier and add-ons. See estimated costs directly in your Brevo account or from our pricing page.

💼 Professional

Starting from $499 per month

The Professional plan is best for marketing teams managing their advanced data-driven campaigns. Choose from 150,000 to 10 million monthly email sends with 2 million contacts storage.

It includes all Standard features, plus:

💰 How much does it cost?

The Professional plan starts at $499 per month. Pricing depends on your selected tier and add-ons. See estimated costs directly in your Brevo account, from our pricing page, or talk to one of our sales experts to schedule a demo and receive a custom quote.

🏙 Enterprise

Custom price

The Enterprise plan is best for large organizations with advanced needs and high-volume operations. Choose a custom number of emails per month with unlimited contacts storage.

It includes all Professional features, plus:

💰 How much does it cost?

Talk to one of our sales experts to schedule a demo and receive a custom quote.

🧩 Customize your plan with add-ons

Customize your plan with optional add-ons, such as extra message credits or sales tools. Add-ons are billed separately and help you adapt Brevo to your needs.

➡️ To learn more about the available add-ons and how to purchase them, check our dedicated article Customize your plan with add-ons.

Use the following accordions to see the available add-ons:

✉️ Prepaid email credits
✅ Plan availability
Prepaid email credits are available as an add-on on all plans. They can be used for both marketing and transactional emails.

If you only send emails occasionally or need extra credits for a campaign, you can purchase prepaid email credits. Prepaid credits never expire and can be used anytime. Packs of prepaid credits range from 5,000 to 1 million emails, with one credit equal to one email sent to one contact.

When you buy email credits, you get all Starter features, and the Sent by Brevo logo is removed from your emails.

💰 How much does it cost?

Prices vary based on the number of credits purchased. See estimated costs directly in your Brevo account or from our pricing page.

💬 Prepaid message credits (SMS and WhatsApp)
✅ Plan availability
Prepaid SMS credits are available as an add-on with all plans, while prepaid WhatsApp credits are available as an add-on with the Professional and Enterprise plans.

You can purchase prepaid message credits to send SMS and WhatsApp messages, starting from 100 credits. Prepaid credits never expire and can be used at any time.

💰 How much does it cost?

  • For SMS messages: the price of credits varies based on the recipient’s country.
  • For WhatsApp messages: the price of credits varies based on the recipient’s country and the type of WhatsApp template used (Marketing or Utility).

See estimated costs directly in your Brevo account or from our pricing page.

💭 Prepaid WhatsApp credits
✅ Plan availability
Prepaid WhatsApp credits are available as an add-on on the Professional and Enterprise plans. 

You can buy prepaid WhatsApp credits to send WhatsApp messages. Prepaid credits never expire and can be used anytime. 

💰 How much does it cost?

Prices vary based on the recipient’s country and how many credits you purchase. See estimated costs directly in your Brevo account or from our pricing page.

📝 Remove Brevo logo
✅ Plan availability
The Remove Brevo logo add-on is available on the Starter plan. The logo is not displayed on the Standard, Professional, and Enterprise plans.

To remove the Sent with Brevo logo on emails sent from the Starter plan, you can purchase the Remove Brevo logo add-on.

💰 How much does it cost?

The Remove Brevo logo add-on costs $9 per month. Add it directly in your Brevo account or from our pricing page.

🔒 SAML SSO
✅ Plan availability
SAML SSO is available as an add-on on the Professional plan and included with the Enterprise plan.

On the Professional plan, you can purchase the SAML SSO add-on to log in to Brevo via Single Sign-On (SSO).

💰 How much does it cost?

The SAML SSO add-on costs $324 per month. Add it directly in your Brevo account or from our pricing page.

👥 Additional marketing seats
✅ Plan availability
Additional marketing seats can be purchased as an add-on with the Standard plan (up to 3 users). The Professional plan includes 10 users and the Enterprise plan includes unlimited users.

If your team is growing and you need more seats to collaborate on campaigns, access marketing tools, or manage contacts, you can purchase additional marketing seats directly in your Brevo account.

💰 How much does it cost?

Each additional marketing seat costs $9 per month. Add them directly in your Brevo account or from our pricing page.

🔔 Additional web and mobile push subscribers
✅ Plan availability
Additional web and mobile push subscribers are available as an add-on on the Professional and Enterprise plans.

The number of subscribers you can target per web and mobile push campaign depends on your plan:

  • Starter plan: up to 1,000 contacts per campaign
  • Standard plan: up to 10,000 contacts per campaign
  • Professional plan: up to 20,000 contacts per campaign
  • Enterprise plan: up to 40,000 contacts per campaign

If you’re on the Professional or Enterprise plan, you can increase these limits by purchasing an optional add-on.

💰 How much does it cost?

Prices vary based on the number of subscribers selected. See estimated costs directly in your Brevo account or from our pricing page.

🌐 Dedicated IPs
✅ Plan availability
Dedicated IPs are only available as add-ons on the Professional and Enterprise plans. One dedicated IP is included in the Enterprise plan by default.

If you regularly send a large volume of emails and want full control over your sending reputation, you can purchase a dedicated IP. Unlike a shared IP, a dedicated IP is used by only one organization, so your IP reputation depends entirely on your own sending practices.

💰 How much does it cost?

A dedicated IP costs $251 per year. Add it directly in your Brevo account or from our pricing page.

💲 Sales packages

By default, all plans include free sales features to help you manage leads and customer relationships:

If you need more advanced tools, you can upgrade with one of our Sales packages:

🎯 Sales Essentials💎 Sales Advanced
✅ Plan availability
The Sales Essentials package is available as an add-on on the Starter, Standard, Professional, and Enterprise plans.

Boost your team’s productivity with essential sales tools. Sales Essentials includes all free sales features, plus:

💰 How much does it cost?

The Sales Essentials package costs $31 per month. Add it directly in your Brevo account or from our pricing page.

❓ FAQs

Taxes

Do the displayed prices include or exclude taxes?

The prices shown in this article and on our pricing page are exclusive of taxes.

On the checkout page, after you select your plan and customize your offer, the displayed prices include the net amount plus any applicable taxes, reflecting the total on your final invoice.

💡 Good to know
The tax rate is determined by your location and can vary. To learn more, check our dedicated article About taxes in Brevo (VAT, GST, SST).
Do I need to pay taxes on my invoices?

Brevo collects taxes to comply with local government regulations and requirements. If required by your local tax authority, applicable taxes will appear on your invoices.

➡️ To learn more, check our dedicated article About taxes in Brevo (VAT, GST, SST).

Billing frequency

What's the main difference between a monthly and yearly subscription?

The main difference is that with a yearly subscription, you pay once a year instead of every month, and you get a 10% discount.

How does a monthly subscription work?

With a monthly subscription, you are charged each month on your billing date. 

Your credits are renewed each month on your billing date. Any unused credits expire just before the new credits are added.

Monthly subscriptions renew automatically each month on your billing date.

How does a yearly subscription work?

Subscribing to a yearly plan gives you a 10% discount. You’ll be charged upfront for one year, with the discount already applied.

Even though you pay once a year, your credits are renewed each month on the same day as your billing date. For example, if your yearly plan starts on the 12th, your credits will be topped up on the 12th of each month. Any unused credits expire just before the new credits are added.

Yearly subscriptions renew automatically each year on your billing date.

Can I switch between a monthly and yearly plan?

If you want to switch between a monthly and a yearly plan, you’ll first need to cancel your current subscription. The cancellation takes effect at the end of your billing period. Once it’s canceled, you can choose a new plan with your preferred billing frequency in your Brevo account or from our pricing page.

Plan management

Can I upgrade to a higher plan?

You can upgrade your plan at any time. Start with the Free plan to explore the platform, then move to a higher plan if you need more features or if you reach your plan’s limit.

➡️ To learn more, check our dedicated article Upgrade to a higher plan.

Can I downgrade to the Free plan or a lower plan?

To downgrade, you first need to cancel your current subscription. The cancellation takes effect at the end of your billing period. After that, you can stay on the Free plan or choose a new plan from your Brevo account or from our pricing page.

➡️ To learn more, check our dedicated article Downgrade to the Free plan or a lower plan.

Can I pause my subscription?

Instead of canceling your plan, you can choose to pause your monthly subscription for up to 3 months.

➡️ To learn more, check our dedicated article Pause your subscription.

❗️ Important
Yearly plans cannot be paused.
Can I cancel my subscription?

You can cancel your monthly or yearly plan at any time. Your plan will be canceled on your next billing date, and you can use your remaining credits until then.

➡️ To learn more, check our dedicated article Cancel your subscription.

⏩ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner.

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